Columns in English

Columns on health, leadership and human behaviour.

English translations of the columns. Personal stories, surprising insights and practical lessons for leaders, professionals and organisations that want to get something moving.

← Nederlandse versie
The preventive effect of GLP-1 drugs — a prediction
Health, Marketing & Prevention · Column

The preventive effect of GLP-1 drugs — a prediction

A prediction: "the injections" will also have a preventive effect, through the food supply and the social norm. Provided we make them available to everyone who needs them.

2026
It is hard to hunt and gather with broken hips
Health, Marketing & Prevention · Column

It is hard to hunt and gather with broken hips

Children's hips are giving way under their own weight. How a commercialised food chain created an epidemic in 30 years — and why the financial incentives point exactly the wrong way.

2026
The leadership of Diego Simeone
Leadership & Strategy · Column

The leadership of Diego Simeone

For 15 years he has made solid players rise above themselves. And that is precisely a leader's main task.

2026
Your own fault, fat belly, hips and thighs?
Health, Marketing & Prevention · Column

Your own fault, fat belly, hips and thighs?

Should we reimburse obesity medication? On the medical, behavioural and societal context of obesity — and why "your own fault" does not hold up.

2025
The ceiling is not going to come down here
Leadership & Strategy · Column

The ceiling is not going to come down here

Removing blockages does not automatically create movement. On the difference between hygiene factors and motivating factors — and why healthcare badly needs marketing thinking.

2025
Oh dear, what are we to do with that Out-of-Office reply
Leadership & Strategy · Column

Oh dear, what are we to do with that Out-of-Office reply

The OoO as self-protection. It says more about the sender's needs than the recipient's. An affectionate rant.

2024
Working in a video store or in a hospital?
Leadership & Strategy · Column

Working in a video store or in a hospital?

From film advice in the video store to the consulting room: how double ageing, identity shopping and social media are changing the medical profession.

2023
"Big Prevention": the innovative prevention industry
Health, Marketing & Prevention · Column

"Big Prevention": the innovative prevention industry

Do we keep investing in living a little bit longer, or do we try to make the time up to the age of 85 more vital and happier?

2022